Why should corporate design be viewed as an investment?
It would be an honour if I would be the author of that answer but I’m not. Rennat Van Cauwenberge, General Manager/Managing Partner from Gramma in the article Corporate design instrument for change,...
View ArticleTrends that recognised design as a core competency in creating a sustainable...
Trends, according to the Joziasse, that caused design going beyond merely aesthetics and/or decoration in becoming a source for gaining sustainable competitive advantage were supposed to be: design as...
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Predstavitev teme o dizajn strategijah na okrogli mizi Društva oblikovalcev...
Na povabilo Društva oblikovalcev Slovenije, katerega član sicer sem, sem se odzval in pripravil predstavitev na temo dizajn strategij. Kratko, desetminutno predstavitev sem poimenoval Kdo rabi dizajn...
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Why is design-aware executive extremely important for any organization?
Because this is the easiest way to infuse an organization with design. In Slovenia there are 14 corporations among top 500 in Central Europe, according to consulting house Deloitte, data from 2008....
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How will design become a way of life in your organization?
“Champions may push from above, policies may sit off to one side, programs tend to be temporary and functions isolated, whether leading or lagging. In contrast, design as infusion works alongside, and...
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What are the laws of corporate design in developing corporate identity? How...
There are some proposals from different authors. It seems that the proposals depend from the point of view of the authors. If authors write from the perspective of corporate consultants, then they...
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A short introduction to the steps of the corporate identity audit
Corporate design is an instrument for transformation and, at the same time, a guarantee of continuing corporate recognition (Van Cauwenberge, 2008). And that could be developed only if the proper...
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A small case study of New York based corporations on reporting systems
This case study includes corporations with its headquarters in New York. In the small sample there are corporations like: PEPSICO, Thomson Reuters, WPP, LVMH and others. It was interesting that in many...
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»We think that our job is to take responsibility for the complete user...
That is what we had in mind when developing Vizuarna’s 365i, a design tool for interactive annual reports. Taking the responsibility for the complete product. Interactive annual reporting is a fact....
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Kratek povzetek magistrskega dela o dizajn strategijah, arhitekturi blagovnih...
V magistrskem delu z naslovom Korporativna dizajn strategija in znamčenje: vloga dizajn managmenta v razvoju korporativne identitete, obravnavamo pomen študija arhitekture blagovnih znamk in...
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Identity redesign of the Ljubljana architects Demšar arhitekti: business...
Posted in A - E, Branding and corporate identity, Clients from A to Z, Construction, real estate and interior, Design driven innovation, Innovation lab, Portfolio Tagged: business stationery,...
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The three laws of a corporate design in the corporate identity development
There are some proposals from different authors. It seems that the proposals depend from the point of view of the authors. If authors write from the perspective of corporate consultants, then they...
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Corporate design
How is and how will be your identity perceived in the outside world is one of the fundamental questions about the performance of every company. Success = positive image. No identity – no image. As...
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Corporate image and corporate identity
Download: marko-savic-mba-thesis-branding-and-corporate-identity-voice.mp3 Marko Savić – MBA thesis – Branding and corporate identity – voice [.mp3, 13 MB, 14:32 min]. Download. Innovation lab...
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Design strategies and branding: thesis presentation
My thesis was a work in progress (if interested, check out the thesis’ blog) lasting from the end of my MBA study in June 2005. At the time Vizuarna as a company was not even born yet. I was writing a...
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